Sure, vehicle commercials might do the trick to keep a brand on the mind of shopper, but they aren’t nearly as effective as crafting a vehicle that stands on its own as the epitome of your brand’s voice and style. When a car like that comes into existence, it’s geared for creating hype, and create hype it does. A “halo car” is a car that goes out of its way to push the technology, styling, and performance a brand can offer.


Branding

A brand’s “halo car” is often the car that brand enthusiasts dream about and drool over. While the car may not have a halo in actuality, it might as well, being the extravagant symbol of a brand’s manufacturing perfection. Halo cars are also typically produced in limited quantities due to the massive resources and precision they require. These cars don’t necessarily represent the standard of the brand, but more so the engineering and imagination a brand can exercise.


Over the Years

It’s safe to say that most every brand has a halo car- some being more extreme than the others, but all being admirable stand-outs on their own. A few of the most well-beloved halo cars over the years include the following:

        
  • Ford GT
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  • Porsche 918
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  • Nissan GT-R
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  • Acura NSX
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  • Audi R8
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  • Dodge Viper
These are only to name a few. Ask any automotive enthusiast what their favorite halo car is from their brand, and you’ll quickly receive an enthusiastic and knowledgeable response.


Today

While older halo car models have already been snatched up by eager buyers, new halo cars are always being developed by automotive engineers. For instance, the 2017 Acura NSX has recently started hitting showrooms, and the 2017 Ford GT has applications arriving soon for those who are interested in taking one home. While you may not own a halo car in its original form, the technology in these cars of the past is incorporated into vehicles available today. Visit AutoNation’s website to find a nearby dealership with the halo car of your dreams!

Categories: Research
Tags: Halo car